With the largest margin of victory in a Super Bowl in 21 years, the Seattle Seahawks trumped the Denver Broncos by 43 to 8 at Super Bowl XLVIII on February 2, 2014 at the MetLife Stadium, East Rutherford, New Jersey.

As has become usual, the Super Bowl commercials attracted a huge amount of attention, even before they were flighted in any of the 58 ad spots on the Fox network or on the ad breaks on the 44 international broadcast partners. With an average cost of $4 million per television broadcast, the ratings obviously are very important to the advertisers. 

2014 Super Bowl Top Rated commercial

USA Today has been tracking consumer ratings in their Super Bowl Ad Meter since 1989. Ad agency McKee Wallwork Cleveland has been tracking Super Bowl commercial ratings on Adbowl since 2001. Adweek features The Big Game Ad Report Card. YouTube has the Ad Blitz channel.

And they concur, the 2014 Super Bowl top rated commercial is… Budweiser Puppy Love.

Budweiser Puppy Love

Puppy Love commercial

The Budweiser Puppy Love ad was director by Jake Scott, son of famous movie director Ridley Scott, for New York ad agency Anomaly.

It features Don Jeanes, Melissa Keller, 17 Clydesdales horses and a Golden Labrador puppy. (Actually, 8 Golden Labrador puppies are featured in the commercial, all of which were only 10 weeks old at the time of filming.)

Most of the 60 scenes were filmed at Ventura Farms in Thousand Oaks, California.

The soundtrack song is “Let Her Go” by Passenger, a British band (active 2003 – 2009).

Jake Scott also directed and Don Jeanes also starred in Anheuser-Busch’s 2013 Super Bowl ad hit, the “Brotherhood” Budweiser Clydesdale ad.

2014 Super Bowl factoids

Queen Latifah and the New Jersey Youth Chorus sang America the Beautiful in the pre-game entertainment opening.

The National Anthem was performed by American soprano Renée Fleming.

The halftime show featured Bruno Mars and the Red Hot Chilli Peppers.

It was the first time the Super Bowl was played in non-domed stadium in a cold-weather city, with kickoff temperature at a cool 49 °F (9 °C).

The Metlife Stadium is the home of the New York Giants and New York Jets.

The Super Bowl is one of the most watched televised broadcast in the world – more than 100 million viewers.


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